THE LUXURY REAL ESTATE MARKETING KEYS FOR PERSONAL BRANDING - PART 4 OF 5

The Luxury Real Estate Marketing Keys For Personal Branding - Part 4 Of 5

The Luxury Real Estate Marketing Keys For Personal Branding - Part 4 Of 5

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Alexandra here... your reporter at large, covering great customer service or the lack thereof. There is definitely an important lesson in this for your luxury real estate marketing practice.

In summary: it has to be win/win Are the operator's profits aligned with yours, the investors i.e. usually at the end on exit? Or are they lining their pockets upfront regardless of asset performance?



The great thing about working only with your ideal clients is that they usually hang out with people like themselves. That means when it comes to referring their friends and family to you chances real estate in Marbella. are their referrals are going to be ideal clients too.

Ask the real estate development. investors you have met and spoken to what you could do to help them. Many investors pay up to $1000 for each property you find that they buy. Just start by asking friends and family if they know of anyone who needs help and get that number. Call that person and check to see if they need to sell, if so, connect them to your group of investors and follow up.

Only in the last couple of years has the government started to collect property taxes. Basicly it depends upon the value of the property you purchase. If you purchase a residential property and it is worth RD$5 Million Pesos or less (about US$150,000) then you pay 0 (zero) annual property taxes. If the home is worth more than that amount, you pay 1% of the value over and above RD$5 Million Pesos (or US$150,000). If you purchase raw land or undeveloped land, then in that case there is an annual property tax calculation regardless of the value. In our real estate listings you will find a large number of middle class home or luxury apartment for less than 5 Million Pesos, so you will not have any annual tax payments on your Dominican real estate company or service. Estate.

Stop thinking that as an agent you must discount your commission, or pay all the advertising costs for the client just to win the new business. These clients are not the ones you want. In most cases they are the hardest to deal with because their motivation is 'cheap'. Logical decisions are not part of their mindset and negotiations are therefore harder with these clients. More often than not the listing does not sell because the client will not listen to the market trends and choices (they think they know better). Time does invariably take care of these unreasonable clients, with no sale resulting and palacetes de banus a distressed property sale or lease later on. You can then move back into the picture to offer your special services.

Do you know of an agent or a company in your marketplace or a neighboring marketplace that "owns" a segment of the market? Perhaps, it is a specific golf community, a luxury high rise, the downtown area or the waterfront area. Their name is synonymous with that niche.

Will display character should your deal go sideways. You will need a lender who has experience and the character to work with you in the ups and downs many real estate development and improvement projects can take. No doubt, most lenders have experienced a hiccup and had to formulate a plan to resolve the problem. The question is, how did they do this? I invite you to ask a prospective lender the following: "In the past, what steps did you take to assist a borrower when a project was in distress?" The answer must involve both the project and you. Securing the best interest and fee rate with a lender who is difficult or frustrating to deal with when things aren't all roses will come back to haunt you!

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